Acrolinx Liveliness Index

The Acrolinx Liveliness index tells you how lively your text is.

What do we mean by Liveliness?

Lively text is exciting and compelling. It engages the reader. How lively to write comes down to how you want your audience to see you. You might aim for a very lively blog post about a new and exciting topic. But lively texts can be inappropriate depending on the text type!

How do we measure it?

If you write a lot of questions, exclamations, and quotations, we’ll tend to score it as lively. Addressing the reader also lifts the index, as does referring to yourself. Your Liveliness index will drop if you use the passive voice or certain dull expressions.

The index ranges between 0 and 100. The values can be interpreted as follows:

80–100 Lively
60–80 Engaging
40–60 Neutral
20–40 On the dry side
0–20 Dull